We'd like to know what you are gatvol of as a consumer
08/06/2018 The issue of the ‘apathetic consumer’ in South Africa is partly based on the lack of engagement on the part of businesses when it comes to complaints.
On any given day, social media is flooded with disgruntled consumers seeking recourse from businesses, clearly showing that consumer’s expectations aren’t being met.
This June, we want to find out what you, the South African consumer is #Gatvol of.
Why do we want to know what you’ve had enough of?
Our aim with #Gatvol is not to bash companies or encourage consumers to do so, there are enough Facebook groups for that. Your feedback and complaints are a good way for us to highlight any issues that need to be addressed. In that way, we can keep on generating relevant content that will help to empower you as a consumer and we can use the insights we gain from your response to work with businesses to improve their service. Ultimately, it is meant to be a constructive research exercise for Resolver SA.
CGSO report on biggest consumer complaints
There is certainly a lot of consumers who are fed up in Mzansi. This is supported by the Consumer Goods and Services Ombudsman’s recent report on the type of complaints that they receive. According to the report, the CGSO opened nearly 1 500 cases in the first quarter of 2018 alone! Bad service and defective products were the top two complaints respectively, with contract cancellation as a close third.
According to the report, 12,4% of the cases that were valid did not end in a positive resolution because the respective businesses/suppliers did not cooperate with the Ombudsman and 67% had a favourable outcome for consumers.
What are you #Gatvol of?